E-Commerce for Hospitality

## Course Details

**Unit 1: Introduction to E-commerce in Hotel Management (4 LHs)**
Relevance in the hotel industry, benefits and challenges.

**Unit 2: Online Booking and Reservation Systems (3 LHs)**
Direct booking vs. third-party platforms.

**Unit 3: Digital Marketing Strategies for Hotels (4 LHs)**
SEO, PPC advertising, Social media marketing.

**Unit 4: E-commerce Security and Privacy (4 LHs)**
Data protection and privacy regulations (GDPR, CCPA).

**Unit 5: Mobile E-commerce and Apps in Hospitality (4 LHs)**
Mobile optimization for hotel websites.

**Unit 6: Emerging Trends in E-commerce for Hotels (5 LHs)**
VR, AR, Chat-bots and AI, Blockchain technology.

**Unit 7: Practical (24 LHs)**
HTML Structure, Elements, Links, Lists, Images, Forms.