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Subhash Raj Badu
Academic Profiles
Google Scholar

Profile ID: 85C2izsAAAAJ

Scopus

Author ID: 60381726700

ORCID

0009-0002-5339-6136

Web of Science

Record: HIR-8834-2022

Core Expertise
Tourism & Hospitality ManagementSustainable TourismDestination GovernanceAI in TourismRevenue ManagementFamily-Owned Tourism

Biography

Subhash Raj Badu is the MTTM & BTTM Programs Head and Faculty Member at Nepal College of Travel and Tourism Management (NCTTM). In addition to his academic responsibilities at NCTTM, he teaches at IST College, Reliance College, Bagmati College, Phoenix College of Management, and MEGA National College in the Kathmandu Valley, Nepal.

He is currently pursuing a PhD in Travel and Tourism at Amity University, Mumbai, India, and holds a postgraduate degree in Travel and Tourism Management from Tribhuvan University, Nepal.

His academic and professional interests lie at the intersection of tourism and hospitality management, technology, research, training and development, and contemporary management practices. With expertise in training and development and a strong background in information technology, he is committed to delivering quality tourism education through engaging, practical, and research-informed teaching.

His scholarly interests increasingly focus on emerging areas such as artificial intelligence in tourism, digital transformation, sustainable tourism, overtourism, destination management, hospitality revenue management, family-owned tourism enterprises, information technology, and tourism governance.

Research Philosophy

My research philosophy is grounded in connecting academic theory with real-world problems in tourism and hospitality. I am particularly interested in research capable of generating practical implications for tourism businesses, destinations, educational institutions, policymakers, industry professionals, and local communities.

I believe tourism research should extend beyond theoretical contribution and generate practical knowledge that can support a more sustainable, technologically responsible, inclusive, and resilient tourism industry.

Selected Publications & Scholarly Works

Navigating the AI-Driven Festival Landscape
A Stakeholder-Centric Framework for Responsible AI Implementation
Book Chapter (2026)

Authors: Bivek Datta, Sushant Marasini, Subhash Raj Badu, and Ashish Raut

Published In: Transforming Festival Experiences with Artificial Intelligence: A Stakeholder’s Perspective (CABI International)

This chapter investigates the responsible implementation of artificial intelligence within contemporary festival and event ecosystems. Rather than viewing artificial intelligence solely as a mechanism for improving operational efficiency, the study examines AI adoption from a stakeholder-centered and governance-oriented perspective.

Sacred to Smart
Managing Cultural Disruption in Nepal's Family-Owned Tourism Businesses Amid Hybrid Transition
Book Chapter (2026)

Authors: Subhash Raj Badu, Bivek Datta, Swati Sharma, and Ashish Raut

Published In: Managing Cultural Disruption in Business (IGI Global Scientific Publishing)

DOI: 10.4018/979-8-3373-5418-7.ch009

This chapter examines the transition of Nepalese family-owned tourism businesses from traditional organizational practices toward technology-oriented and digitally supported business models, analyzing cultural and intergenerational tensions.

Revenue Management in the Hospitality Industry
Concepts, Principles, and Real-World Applications
Book (2026)

Author: Subhash Raj Badu

Provides an academic and practical examination of contemporary revenue management within the hospitality industry, placing particular emphasis on the operational environment of Nepal and the wider South Asian hospitality market. Introduces the Revenue Management Action Plan (RevMAP).

Computer and Information Technology
Foundations, Applications, and the Digital Firm
Book (2026)

Author: Subhash Raj Badu

Explores fundamental concepts of computer technology, information systems, digital organizations, and their applications within contemporary business and tourism environments. Bridges foundational IT knowledge with the increasingly digital nature of travel.

Sacred Peaks and Crowded Trails
Examining Overtourism Impacts and Mitigation in Nepal
Book Chapter (2025)

Authors: Subhash Raj Badu and Bivek Datta

Published In: Overtourism: Causes, Consequences and Implications (Nova Science Publishers)

Investigates overtourism within Nepal's environmentally, culturally, and spiritually significant tourism destinations like the Everest Region, Annapurna Region, Kathmandu Valley, and Lumbini. Proposes adaptive destination governance and zoning.